Charges for the same VO use in cutdown version without re-recording

• ie cutdown from a 30 sec to 20 sec = additional RM 400 per version
• ie cutdown from a 60 sec to 20 sec = additional RM 400 per version (regardless of the duration of the original version, the additional cost is based on the duration of the cutdown version)
• The cutdown version is based on the commercial rate

Radio ad to be used in spotify or vice versa
No additional charge for the said material

Abstract VO from radio ad to place in video material (TVC, Corporate video, radio)
Charge based on the rate of the duration of the material

Abstract VO from radio ad to place in another language of a radio ad
Charge based on the rate of the said material

Use in another country
Charge as per country per version

How to differentiate Commercial / Broadcast Marketing Material and Corporate Video / Non-broadcast Material?

• Commercial material - video/material that broadcast to the public ie commercials on TV, FB, Instagram, Youtube Cinemas and other social media, it has marketing value for a brand/product/service
• Corporate Video / Non-broadcast material - video/material is for internal use ie videos that plays in office for internal training

How do tag-ons work?

• The advertising industry uses the term “tag-ons” for
  commercial/advertisement that comes with a separate and usually shorter duration add-on that is linked to the main commercial/advertisement. It is usually meant for a campaign that runs only for a short period of time, while the main commercial/advertisement itself remains on-air/online but the Tag-on is being taken off. As an example, the duration shown is usually 20 sec +10 sec instead of 30 sec.
• Tag-ons are charged based on the length of the tag-on, with a minimum flat rate of RM300.
• Ie. 30 sec commercial/advertisement with a 5 sec tag-on = RM600+RM300 = RM900.
• 20 sec commercial/advertisement with a 10 sec tag-on = RM400+RM300 = RM700.

Is Tag-ons the same with Brand Tag?

• No. While “Tag-ons”is a format of ad, Brand Tag usually means theBRAND SIGNATURE/IDENTITY TAGLINE, ie “Ford, the power of dreams!”, “L'Oreal. Because you're worth it!”, “Dunhill. Gaya, Mutu, Keunggulan!”
• Brand Tag for buyout please refer to our rate card for more details.

Mock-up advertisement/commercial
Prepared by advertising agency for advertising awards which is done exactly like an advertisement/commercial and to be charged as Commercial / Broadcast Marketing Material. (Note: Not an award submission which is a case video for a campaign, prepared by advertising agency for advertising awards submission, ie 4A's Kancil Awards etc, which is to be charged as non-broadcast material.)

How to define Corporate Video / Non-broadcast Material?
Corporate Video / Non-Broadcast materials, not broadcasted [used internally] ie company lobby, in meetings, company profile used to show VIPs and investors, etc.

Awards Submission
Award submission is a case video for a campaign, prepared by advertising agency for advertising awards submission, ie 4A's Kancil Awards etc. This is to be charged as non-broadcast material. (Note: Not a mock-up advertisement/commercial, which is done exactly like an advertisement/commercial and to be charged as Commercial / Broadcast Marketing Material).

What is Demo?
Demo here means “Demo for Commercial / Broadcast Marketing Material”, is material recorded, mixed and produced like a proper Commercial / Broadcast Marketing Material job, with full VO recorded based on full script. Usually a demo is used for presentation to get approval of idea/concept, or for research as an alternative to stealomatic. The VO artiste/talent who records a Demo VO may or may not be the final VO artiste/talent for the actual job

What is Guide VO?
Guide VO is needed especially when video post production needs the timing of VO to edit the visual. So usually guide VO is also recorded based on full script, and according to timing and duration of a Commercial / Broadcast Marketing Material. The VO artiste/talent who records a guide VO may or may not be the final VO artiste/talent for the actual job.

What is Research?
Research material can be in the format of Stealomatic or Demo. It is usually used for research done with selected groups of end-users.

What is Stealomatic?
Stealomatic is a video showing storyboards for a pitch, tested in FGDs, or shown to a client's upper management.

Is Audition the same with Demo?

• In the context of Commercial / Broadcast Marketing Material, a Demo is different from an Audition. An audition is usually requested only when a VO artiste/talent does not have the specific style of VO samples. An Audition usually only requires the VO artiste/talent to record one or two lines according to the style needed. VO artiste/talent may or may not have to follow exactly the scripts given. An audition can be done with a audio- watermark too. An audition recording is usually not chargeable, but a VO artiste/talent has his/her right to charge for an audition.
• In the context of Animation / Dubbing, an audition is usually conducted to find the right voice for a character, and the right performance/artistic style for the production. An audition is usually not chargeable, but a Voice Actor/VO artiste has his/her right to charge for an audition.

Re-recording rate
Charge as a new subsequent page, RM150 per page.

What is the type of VO for “ANNOUNCEMENT” category covers?
Announcement in this category means VO announcement for physical store (typically called in-store announcement, usually on PA system or in-store sound system), gallery/themepark/museum, on-ground event and one-off virtual event.

If rates are based on usage period?
The rates are based on usage of a single announcement, in that does not possess the coverage of audience for viral/broadcast capacity, single territory/country. Hence there's no limitation to the usage period, except for virtual event, which if left online perpetually, the said virtual event becomes like a program of a channel, hence the announcement VO should be considered a program narration instead.

What if the programme is 15min/less than 30mins?
Please refer to the 30-minutes category.

Charges for different characters in the same programme.
The narrator/host is based on the rate of program narration, other narration for character playing please refer to the dubbing category.

Is it for only one character or more?
No matter how many characters per session, it will be charged by working-hour.

Re-recording and pick-ups
Charged by working-hour.

Charges for more than one language.
No matter how many languages per session, it will be charged by working-hour.

If rates are based on usage period?
Rates are based on lifetime usage of a single territory/country.

Are rates based on Malaysia Ringgit or foreign currency?
Rates can be based on Ringgit Malaysia or foreign currency which shouldn't be lower than ringgit after converting. Please check with individual members.

Charges for recording abroad.
Please check with individual members.

What qualifies as a Lipsync / Dub?

• If there is any syncing to the character’s in pictures, it counts as a lipsync/dub regardless of language. Meaning that even if you are re-recording English into a Malay drama, it is considered lipsync too.
• Some members of VGM do charge lipsync fee, while most don’t please do check with individual members.

Short film should be charged under which category?
If the content is purely non-commercialised (as in not used to boost a brand, or to sell a product/service), and is non-broadcast marketing material, then could refer to the category of Program Narration and/or Dubbing.

Is the jingle rate same as the VO rate?
Jingle rate is not under VGM's constitution, please check with individual members.

How do the rates apply to Underage Members (Child VO Artists)?
The rates are the same as the adult members.

How long for each recording session?
1 hour per session (excluded Programme Narration, A.D.R. / Dubbing, Animation, Video Game, Audio Book), if you need longer time please check with individual members for cut-off time or additional charge.

If script changes are charged as re-recording?

• Yes. Any changes which are not during the same recording session should be charged as re-recording.
• If the material is broadcasted, it will be charged as a new recording. (Not applicable to the category of Corporate Video / Non-broadcast Material)