Charges for the same VO use in cutdown version without re-recording

• ie cutdown from a 30 sec to 20 sec = additional RM 400 per version
• ie cutdown from a 60 sec to 20 sec = additional RM 400 per version (regardless of the duration of the original version, the additional cost is based on the duration of the cutdown version)
• The cutdown version is based on the commercial rate

Radio Ad (Audio Ad) to be used in spotify (or similar audio-only platform) or vice versa
No additional charge for the said material

Extract VO from Radio Ad (Audio Ad) to place in video material (TVC, Corporate video, radio)
Charge based on the rate of the duration of the material

Extract VO from Radio Ad (Audio Ad) to place in another language of a radio ad
Charge based on the rate of the said material

Use in another country
Charge as per country per version

How to differentiate Broadcast Marketing Material / Commercial and Non-Broadcast Material?

• Broadcast Marketing Material / Commercial ～ video/material that broadcast to the public ie commercials on TV, FB, Instagram, Youtube, Cinemas and other social media, it has marketing value for a brand/product/service
• Non-Broadcast Material ～ video/material is ONLY for internal use ie videos that plays in office for internal training

How do tag-ons work?

• The advertising industry uses the term “tag-ons” for
  commercial/advertisement that comes with a separate and usually shorter duration add-on that is linked to the main commercial/advertisement. It is usually meant for a campaign that runs only for a short period of time, while the main commercial/advertisement itself remains on-air/online but the Tag-on is being taken off. As an example, the duration shown is usually 20 sec +10 sec instead of 30 sec.
• Tag-ons are charged based on the length of the tag-on, with a minimum flat rate of RM200 (or RM400 minimum session fee).
• Ie. 30 sec commercial/advertisement with a 5 sec tag-on = RM600+RM200 = RM800.
• 20 sec commercial/advertisement with a 10 sec tag-on = RM400+RM200 = RM600.

Is Tag-ons the same with Brand Tag?

• No.
• While “Tag-ons”is a format of ad, Brand Tag usually means the BRAND SIGNATURE/IDENTITY TAGLINE, ie “Ford. The power of dreams!”, “L'Oreal. Because you're worth it!”, “Dunhill. Gaya, Mutu, Keunggulan!”
• For the rate of Brand Tag buyout, please refer to our Rate Card for more details.

Mock-up advertisement/commercial

• Prepared by advertising agency for advertising awards which is done exactly like an advertisement/commercial and to be charged as Broadcast Marketing Material / Commercial.
• NOT an award submission which is a case video for a campaign, prepared by advertising agency for advertising awards submission, ie 4A's Kancil Awards etc, which is to be charged as Non-Broadcast Material.
• For Advertising Award Submission, please refer below, under the Category of Non-Broadcast Material.

How to define Non-Broadcast Material?
Non-Broadcast materials, not broadcasted [used internally] ie company lobby, in meetings, company profile used to show VIPs and investors, etc.

Why is there no more Category of Demo, Guide VO, Research, Stealomatic?
The Category of Demo, Guide VO, Research, Stealomatic is now being included under the same Category of Non-Broadcast Material. Please refer Rate Card for more details.

Advertising Awards Submission

• Advertising Award Submission is a case video for an advertising campaign, prepared by advertising agency for advertising awards submission, ie 4A's Kancil Awards etc.
• This is to be charged as Non-Broadcast Material.
• NOT a mock-up advertisement/commercial, which is done exactly like an advertisement/commercial and to be charged as Broadcast Marketing Material / Commercial.
• For Mock-up advertisement/commercial, please refer above, under the Category of Broadcast Marketing Material / Commercial.

What is Demo?
Demo here means “Demo for Broadcast Marketing Material / Commercial”, is material recorded, mixed and produced like a proper Broadcast Marketing Material / Commercial job, with full VO recorded based on full script. Usually a demo is used for presentation to get approval of idea/concept, or for research as an alternative to stealomatic. The VO artist/talent who records a Demo VO may or may not be the final VO artist/talent for the actual job

What is Guide VO?
Guide VO is needed especially when video post production needs the timing of VO to edit the visual. So usually guide VO is also recorded based on full script, and according to timing and duration of a Broadcast Marketing Material / Commercial. The VO artist/talent who records a guide VO may or may not be the final VO artist/talent for the actual job.

What is Research?
Research material can be in the format of Stealomatic or Demo. It is usually used for research done with selected groups of end-users.

What is Stealomatic?
Stealomatic is a video showing storyboards for a pitch, tested in FGDs, or shown to a client's upper management.

Is Audition the same with Demo?

• In the context of Broadcast Marketing Material / Commercial, a Demo is different from an Audition. An audition is usually requested only when a VO artist/talent does not have the specific style of VO samples. An Audition usually only requires the VO artist/talent to record one or two lines according to the style needed. VO artist/talent may or may not have to follow exactly the scripts given. An audition can be done with a audio- watermark too. An audition recording is usually not chargeable, but a VO artist/talent has his/her right to charge for an audition.
• In the context of Animation / Dubbing, an audition is usually conducted to find the right voice for a character, and the right performance/artistic style for the production. An audition is usually not chargeable, but a Voice Actor/VO artist/talent has his/her right to charge for an audition.

What is the type of VO for “ANNOUNCEMENT” category covers?
Announcement in this category means VO announcement for physical store (typically called in-store announcement, usually on PA system or in-store sound system), gallery/themepark/museum, on-ground event and one-off virtual event.

If rates are based on usage period?

• The rates are based on usage of a single announcement, that does not possess the coverage of audience for viral/broadcast capacity, single territory/country. Hence there's no limitation to the usage period.
• In the context of virtual event that is left online perpetually, the said virtual event becomes like a programme of a channel, hence any announcement VO used on the virtual event should be considered a programme narration instead. Please refer to the Category of Voice Acting / Narration.

Re-recording rate
Charge as a new subsequent page, RM200 per page.

Why is there no more Category of Programme Narration in the Rate Card 2025?
Programme Narration is now consolidated under the Category of Voice Acting / Narration. Please refer Rate Card for more details.

Why is there no more Category of A.D.R. / Dubbing, Animation, Video Game in the Rate Card 2025?
A.D.R. / Dubbing, Animation, Video Game is now consolidated under the Category of Voice Acting / Narration. Please refer Rate Card for more details.

Is it for only one character or more?
No matter how many characters per session, it will be charged by working-hour.

Re-recording and pick-ups
Charged by working-hour.

Charges for more than one language.
No matter how many languages per session, it will be charged by working-hour.

Re-recording rate
Charge as a new session. Please refer Rate Card for more details.

If rates are based on usage period?
Rates are based on lifetime usage of a single territory/country.

Are rates based on Malaysia Ringgit or foreign currency?
Rates can be based on Ringgit Malaysia or foreign currency which shouldn't be lower than ringgit after currency conversion. Please check with individual members.

Charges for recording abroad.
Please check with individual members.

What qualifies as an A.D.R. / Dubbing (used to be known as Lip-sync)?

• If there is any syncing to the character’s in pictures, it counts as an A.D.R. / Dubbing regardless of language. Meaning that even if you are re-recording English into a Malay drama, it is considered an A.D.R. / Dubbing job too.
• In the context of Broadcast Marketing Material / Commercial, most members of VGM do charge an additional A.D.R. / Dubbing fee, while some may be willing to waive it off. Please check with individual members.

Which category is A.D.R. / Dubbing for short film?
If the content is purely non-commercialised (as in not used to boost a brand, or to sell a product/service), and is Non-Broadcast Marketing Material, then could refer to the category of Voice Acting / Narration.

Is the jingle rate same as the VO rate?
Jingle rate is not under VGM's constitution, please check with individual members.

How do the rates apply to Underage Members (Child VO Artists)?
The rates are the same as the adult members.

How long for each recording session?

• 1 hour per session (excluding the Categories of Voice Acting / Narration, Audio Book, Interactive Voice Response [I.V.R] / Voice Prompt as well as Training Module / E-Learning / Educational Material).
• If a longer session is needed, please check with individual members for cut-off time or additional charge.

If script changes are charged as re-recording?

• Yes. If the materials aren't broadcasted/published yet, any changes which are not during the same recording session should be charged as re-recording.
• If the material is broadcasted/published, it will be charged as a new recording. (Not applicable to the Category of Non-Broadcast Material)

corrected & updated on 23/05/2025